Product Designer · Researcher

I help teams
decide what to build,
then lead the design.

I start with user research and see the work through to launch. I have shipped fintech and AI products, built a design system, and done research for the public sector.

Open to roles and engagements
Work with me See my work
6+
Years in research and UX
10+
Partners across industry
5
0-to-1 product builds

Worked with

IRCC
micro1
Northcrest
OCAD University
DemocracyXChange
Centennial College

Services

End-to-End Product Design
8–12 weeks
Discovery and Strategy Sprint
~3 weeks
Service and Process Mapping
~4 weeks
Facilitated Working Session
1+ day

Reduced rates for registered non-profits and civic organizations.

Work

Senpi: Profitability-first UX for an AI trading product
70% 30-day retention and USD 2.6M in total trading volume
Fintech
Loky: Terminal UX for onchain intelligence
65% first-session activation and a 7-day return rate of 45% across six product surfaces
Fintech
Downsview Redevelopment: Applied foresight for long-horizon urban planning
100+ signals, 28 trend cards, and 20 scenario worlds that shaped recommendations for the first phase of the redevelopment
Civic
IRCC Enterprise Change Management: Diagnosing a service delivery gap
7 case studies, 13 survey responses, and 6 opportunity areas for a federal change management team
Public Sector

About

I work across product design, user research, and service design, and use foresight when a team is planning for the long term.

I look for the structural problem behind the surface one: a handoff that breaks down, a user need that is misframed, or a system that has grown faster than anyone has mapped.

I have worked on fintech, AI, healthcare, civic, and public sector projects: products built from 0 to 1, services that needed redesigning, and scenarios for one of the largest urban redevelopments in Canada.

More about me

Let's figure out
if there is a fit.

Book a 30-minute intro call. No pitch. No preparation needed.

Book an intro call
Prashant Matta

Prashant Matta

Product designer and researcher in Toronto, with 6+ years and 10+ partners, working on 0-to-1 products, user research, and foresight for long-term planning.