Senpi: Profitability-first UX for an AI trading product

Senpi: Profitability-first UX for an AI trading product

Designed end-to-end experience of Senpi, a Base native wallet and AI trading app, shaping Feed, Discover, Strategies, Orders, and Alerts around profitability and trust.

Outcomes

70%

70%

70%

30-day User Retention

$53K

$53K

$53K

30-day Average Daily Volume

$2.6M

$2.6M

$2.6M

Total Volume From Unique Users

Info

Client

Client

Senpi
Senpi

Industry

Industry

Crypto
Crypto

My Role

My Role

Research, Strategy, Product Design
Research, Strategy, Product Design

Engagement

Engagement

Consulting
Consulting

Overview

Senpi helps traders act on onchain signals without living on charts all day. Traders can discover high-performing traders and groups, turn those signals into rule-based strategies (auto-buy/auto-sell), and manage execution through a self-custodial wallet. Smart Alerts turn notifications into an interactive thread where the assistant explains what happened and helps traders take the next step (set limits, add stop-loss, buy the dip).

Platform: Mobile

Scope shown: Onboarding, Feed, Discover, Groups, Strategies, Wallet, Orders, Alerts + Assistant

Onboarding: Choose groups and traders to follow, enable Alerts, then land in Feed.

Problem

Onchain markets move fast and traders often face a tradeoff: either manage too many tools at once or miss timing windows. Many products overload traders with data, while others require repetitive manual steps at the moment of action.

Traders typically want to:

  • Follow credible signals (top traders, curated cohorts)

  • Execute quickly when a signal hits

  • Apply guardrails (limits and stop-loss) without complex setup

  • Understand why a trade happened in plain language

Goals

  • Get traders to a meaningful signal quickly

  • Make automation inspectable (what it does, when it triggers, how to stop it)

  • Require explicit permissioning before auto-trade becomes active

  • Make alerts actionable so monitoring leads to follow-through

Principles used across the UI

  • Outcomes at decision points: show PnL, ROI, and status where traders decide

  • Risk controls inside the flow: limits and stop-loss are part of the action path

  • Context without app switching: actor, action, and result stay together

  • State clarity over feature depth: clear open/closed and active/paused states

Product map

Senpi is organized around a small set of core surfaces:

  • Feed for alerts, context, and suggested actions

  • Discover for finding traders and groups worth tracking

  • Groups to define who counts as a signal

  • Strategies to define what to do when a signal occurs

  • Orders to monitor execution and outcomes

  • Wallet for self-custody, funding, and swaps

  • Assistant embedded into alerts and chat for explanations and actions

Core Navigation: Feed, Discover, Strategies, Groups, Orders, Wallet.

Flow 1: Get oriented in the market

Feed combines a personal snapshot, high-signal alerts, and lightweight discovery widgets that route into deeper evaluation.

Feed: Scan trades with actor, action, and outcome context in every card.

Flow 2: Find signals worth tracking

Discover supports comparison and action without losing context, through ranked lists, quick actions, and detail views that are decision-ready.

Discover: Compare traders and groups, then favorite, auto-trade, or add to a group.

Flow 3: Turn people into a reusable signal

Groups make tracking explicit. Traders can review cohort performance, compare members, and maintain sets over time through sorting and filtering.

Groups: Organize traders into groups and compare performance at a glance.

Group setup: Create a group, add traders, and review the group list.

Flow 4: Translate signals into automation

Strategies define what should happen when signals occur. Rules are scannable, states are explicit, and controls are predictable, so traders can intervene fast.

Strategies: Manage automation rules with clear status and quick controls.

Strategy Setup: Choose a group or traders as a source, set conditions, review, and activate.

Flow 5: Permissioning and prerequisites

Auto-trading requires readiness. Funding and agent approvals are gated so strategies cannot run without explicit consent.

Activation Gates: Fund the wallet and approve auto-trading before strategies run.

Flow 6: Understand and act on alerts

Smart Alerts reduce what now moments. Alerts summarize what changed, then open a thread where the assistant explains context and supports follow-through.

Alerts: Each notification opens a thread with context and next actions.

Chat Assistant: Ask for analysis or trigger actions; skills and templates speed up common workflows.

Flow 7: Review execution

Orders provide a state-based view of what happened and what is next, separating open exposure from closed outcomes and supporting fast review through filters.

Orders: Review open and closed executions, inspect order state, and filter by type.

Flow 8: Self-custody and swaps

Wallet supports custody without breaking momentum, with balance-first views, token details, swaps, and receipt-level confirmations.

Wallet: View assets, swap tokens, and confirm activity in transaction history.

Reusable interaction patterns

To keep the experience consistent as the MVP expanded, the product relied on repeatable patterns across modules:

  • Card blocks across feed items, traders, groups, and strategies

  • Status labels and state conventions across orders, strategies, and alerts

  • Bottom sheets for filters, quick actions, and confirmations

  • Predictable list management controls and destructive-action confirmations

Reflection

Senpi made one point concrete: traders keep using a product when it reduces interpretation work. The most useful changes were the ones that made execution and automation readable in seconds—separating open vs closed orders, showing strategy status as active or paused, and structuring alerts so each update points to the exact screen where the trader can intervene.

Overview

Senpi helps traders act on onchain signals without living on charts all day. Traders can discover high-performing traders and groups, turn those signals into rule-based strategies (auto-buy/auto-sell), and manage execution through a self-custodial wallet. Smart Alerts turn notifications into an interactive thread where the assistant explains what happened and helps traders take the next step (set limits, add stop-loss, buy the dip).

Platform: Mobile

Scope shown: Onboarding, Feed, Discover, Groups, Strategies, Wallet, Orders, Alerts + Assistant

Onboarding: Choose groups and traders to follow, enable Alerts, then land in Feed.

Problem

Onchain markets move fast and traders often face a tradeoff: either manage too many tools at once or miss timing windows. Many products overload traders with data, while others require repetitive manual steps at the moment of action.

Traders typically want to:

  • Follow credible signals (top traders, curated cohorts)

  • Execute quickly when a signal hits

  • Apply guardrails (limits and stop-loss) without complex setup

  • Understand why a trade happened in plain language

Goals

  • Get traders to a meaningful signal quickly

  • Make automation inspectable (what it does, when it triggers, how to stop it)

  • Require explicit permissioning before auto-trade becomes active

  • Make alerts actionable so monitoring leads to follow-through

Principles used across the UI

  • Outcomes at decision points: show PnL, ROI, and status where traders decide

  • Risk controls inside the flow: limits and stop-loss are part of the action path

  • Context without app switching: actor, action, and result stay together

  • State clarity over feature depth: clear open/closed and active/paused states

Product map

Senpi is organized around a small set of core surfaces:

  • Feed for alerts, context, and suggested actions

  • Discover for finding traders and groups worth tracking

  • Groups to define who counts as a signal

  • Strategies to define what to do when a signal occurs

  • Orders to monitor execution and outcomes

  • Wallet for self-custody, funding, and swaps

  • Assistant embedded into alerts and chat for explanations and actions

Core Navigation: Feed, Discover, Strategies, Groups, Orders, Wallet.

Flow 1: Get oriented in the market

Feed combines a personal snapshot, high-signal alerts, and lightweight discovery widgets that route into deeper evaluation.

Feed: Scan trades with actor, action, and outcome context in every card.

Flow 2: Find signals worth tracking

Discover supports comparison and action without losing context, through ranked lists, quick actions, and detail views that are decision-ready.

Discover: Compare traders and groups, then favorite, auto-trade, or add to a group.

Flow 3: Turn people into a reusable signal

Groups make tracking explicit. Traders can review cohort performance, compare members, and maintain sets over time through sorting and filtering.

Groups: Organize traders into groups and compare performance at a glance.

Group setup: Create a group, add traders, and review the group list.

Flow 4: Translate signals into automation

Strategies define what should happen when signals occur. Rules are scannable, states are explicit, and controls are predictable, so traders can intervene fast.

Strategies: Manage automation rules with clear status and quick controls.

Strategy Setup: Choose a group or traders as a source, set conditions, review, and activate.

Flow 5: Permissioning and prerequisites

Auto-trading requires readiness. Funding and agent approvals are gated so strategies cannot run without explicit consent.

Activation Gates: Fund the wallet and approve auto-trading before strategies run.

Flow 6: Understand and act on alerts

Smart Alerts reduce what now moments. Alerts summarize what changed, then open a thread where the assistant explains context and supports follow-through.

Alerts: Each notification opens a thread with context and next actions.

Chat Assistant: Ask for analysis or trigger actions; skills and templates speed up common workflows.

Flow 7: Review execution

Orders provide a state-based view of what happened and what is next, separating open exposure from closed outcomes and supporting fast review through filters.

Orders: Review open and closed executions, inspect order state, and filter by type.

Flow 8: Self-custody and swaps

Wallet supports custody without breaking momentum, with balance-first views, token details, swaps, and receipt-level confirmations.

Wallet: View assets, swap tokens, and confirm activity in transaction history.

Reusable interaction patterns

To keep the experience consistent as the MVP expanded, the product relied on repeatable patterns across modules:

  • Card blocks across feed items, traders, groups, and strategies

  • Status labels and state conventions across orders, strategies, and alerts

  • Bottom sheets for filters, quick actions, and confirmations

  • Predictable list management controls and destructive-action confirmations

Reflection

Senpi made one point concrete: traders keep using a product when it reduces interpretation work. The most useful changes were the ones that made execution and automation readable in seconds—separating open vs closed orders, showing strategy status as active or paused, and structuring alerts so each update points to the exact screen where the trader can intervene.

Research & Strategy

Research & Strategy

Research & Strategy

Research & Strategy